Online Video Marketing Promotion For Artists With Dailymotion

Online marketing and self promotion has never come easy for the average artist but with the rise and popularity of video sharing sites and an increase in the use of social media as a marketing tool, video marketing offers a new and more visual approach to marketing online. Let’s take a look at one of the better known video sharing sites to see what it offers.

Dailymotion is a European video share site based in Paris France and checks in at Number 5 in our list of Top Ten Video Sharing Sites. Last year, they reported over 55 million users viewing 17 billion pages. In 2008 their video content increased by 16,000 new posts a day and page views of 26 million a day. They came into existence a month after YouTube and have become a large player in the European marketplace. As part of their service, they webcast television series by agreement with the Canal+ network television, helping to increase revenues to 10 million Euros. This business alliance supplied the capital needed to upgrade their servers and process HD video.

They support content that can play 720p on HD TV sets with a bit rate significantly lower than expected for HD quality. Uploads are converted to VP6 codec at a resolution of 320×240 with audio encoded as MP3 in stereo and at 96 kbits/s. Video files are limited to 20 minutes of run time with a maximum file size of 2 gigabytes. Current technical capability includes HD quality of 1280×720 for their MotionMaker users (upgrade use) and 512×384 pixels at 30 frames per second for regular customers. A mid 2009 announcement of the introduction of HTML 5 and that over 300,000 of their videos would be converted to Ogg Theira + Vobis, that allows access without the need of a Flash plug,  helps streamline access for over 8 million monthly viewers. This requires a HTML 5 browser like Firefox 3.5 of Google Chrome.

Users can browse and upload by searching channels, user created groups, tags and also search based on files/pages, initiated by others users.

With a Global client base, Dailymotion tends to attract more professional video uploads and offers Television like programs: short films, newscasts and even commercials and for an artist they offer a really good opportunity to turn the creation of your artwork into a short documentary or film.Viewers love to watch art being created and good art attracts large viewing figures. If you’re new to video production then a simple and easy to use camcorder is all you need to get started and a good friend to hold the camera in position while you paint, create or conjure up your magic. The key to using video to market and promote your artwork online is to get started and then get better!

Dailymotion have become a most popular and diverse site of video share on the web and offer a lot of audience related features to their clients.

Users can browse and upload by searching channels, user created groups, tags and also search based on files/pages, initiated by others users. All movies have picture preview so you can sample the content and video clips are identified as to the country of origin by their national flag. Remember that this is a European based site and that different customs and cultures are represented and captured on film/video.  To some surfers, what you see might be considered racy or more.  As they say, Parental Control is advised. Dailymotion does however have rigid guidelines for content and forbids pornography, copy-write infringement, violent or racist material, or videos that are offensive, violate the concepts of human dignity, or could endanger youth.

The on site producer features are sparse but seeing as most of the visual material is created by professionals, all that work is already in the can prior to upload.

Dailymotion is a highly entertaining video share site with a global audience and a culturally diversified client base of users. What it lacks in features for the amateur videographer, it makes up in the quality, content and entertainment value of the uploads stored on this site.  If you’re searching for a home for your video creations and need a site to test your online marketing prowess then perhaps this is a good place to start your art promotion campaign.